Brand Guidelines
Identity System
Versatile by design.
I build and maintain brand systems through campaigns, motion content and digital experiences across social, web, print, presentations, apps and interactive products. My experience spans Web3, blockchain and payment-processing companies, alongside broader product and marketing work.
From early concepts, storyboards and visual systems through to production, rollout and final delivery, I adapt each direction to the audience and platform while keeping the work clear, engaging and consistent.
I also have experience in gaming, user acquisition and monetisation, creating campaign and motion work that supports player engagement, creative testing and growth.
Payments App
Product / UI
IndieSquare Wallet
Web / Product
Exhibition Stand
Events / Print
Bus-Stop Billboard
Campaign / OOH
Visualizing the Infrastructure of Virtual Economies
ZBD · Campaign graphic
The Big Reveal
LiveOps Announcements
LiveOps: Counter-Strike Skins
LiveOps Announcements
90% Exploring Loyalty
Gaming / Insight
+44% ARPDAU Uplift
Gaming / Insight
Satoshi Arcade
Brand / Environment
‘Internet Magic Series’
Vol. 3 — ZBD community campaign
‘#EARN’ Vouchers
Bitcoin voucher & sticker collateral
‘New Era’ Poster
Web3 design & technology event key art
‘Creation — Money In’
BEAM — The Money Layer campaign key art
‘Stay Bullish’ Apparel
Tee colourways & mascot illustration
Social & Campaign Creative
Insight cards, event key art, report launches and deck slides for the ZBD brand.
Leveling Up Loyalty
Gaming / Insight
Mobile Game Dev Report
Report / Launch
ZBD Payouts
Deck / Product
Payments at Scale
Deck / Proof
103K Creators
Deck / Data
82% Exploring Loyalty
Gaming / Insight
Top Retention Strategies
Report / Social
Retention Pain Points
Report / Social
$84M Paid to Creators
Deck / Stats
White-Label Experience
Deck / Product
Flash Report: Retention Strategies
Report / Social
What's Next for Mobile Retention
Report / Insight
Where Retention Budgets Are Going
Report / Insight
550 BTC in Payments
Milestone / Social
BEAM Password Card
Event / QR Card
The Money Layer
Concept / Flowchart
The Money Layer Journey
Concept / Diagram
Creation — Money In
Gaming / Campaign
BEAM — The Money Layer
Gaming / Campaign
BEAM at Gamescom
Event / Poster
Judgement — Money Through
Gaming / Campaign
Judgement — Money Out
Gaming / Campaign
VELO — Fraud Rates
Fintech / Campaign
VELO — Loyalty
Fintech / Campaign
VELO — Mobile Payments
Fintech / Campaign
BUY2GIVE
Social Ads & Campaigns
Campaign work for Buy2Give and Ouaf, adapted for partners, seasons and promotions.
A scalable social media and product system for a charity-focused marketplace — combining Buy2Give's identity with each partner's branding across web UI, dashboards and daily social creative.
Games
Brawlers, 3D assets, casual mobile concepts and a Lightning-powered arcade racer.
[ Contact ]
Ready to take on a new challenge.
Designing across fintech, financial industries, B2B and B2C.