Total Processing / 01
Brand Guidelines
Identity system, logo, typography & colour
Complex ideas become,playful experiencesthrough effortlessdesign.
Visual/motionFintech/Web3 Creative,Game-Focused Thinker& Visual Problem Solver.
I’ve spent the last decade shipping brand systems, print, and high-velocity performance creative for the teams building the next generation of payments and web3. Early years cutting my teeth on identity work at Total Processing, then leading brand & motion for ZEBEDEE as they wired Bitcoin into gaming rails. Now freelancing as a Creative Director & IC for fintechs, protocols, and challenger banks — building YEYE Studio on the side, making idea-led design for the people money actually moves through.
The following case studies represent a small portion of my extensive body of work. If you are interested in seeing more projects, 1: thank you, and 2: please reach out.
§ 01 — Case Study · Total Processing[ 2020 — 2024 ]
Selected works.
Brand, print & campaign design for Total Processing — a UK payments provider scaling merchant acquisition across regulated, high-risk verticals.
Brand System
Total Processing / 02
Social Campaign Series
Performance & organic social creative
Print · Collateral
A4 / 300dpiPrint work.
Flyers, brochures & print-ready collateral for the Total Processing payments brand.
§ 02 — Product · Mobile
Product / iOS · AndroidMobile interface.
App and product interface design for the Total Processing payments experience.
ZBD / ZEBEDEE
Bitcoin gaming & payments
Social campaigns, merch, product UI and print for the ZBD / ZEBEDEE brand.
Campaigns & Merch
Social / Print
‘No New Currency. No Friction.’
Embedded rewards key art
‘550 BTC in Payments’
Milestone campaign graphic
‘Internet Magic Series’
Vol. 3 — ZBD community campaign
‘#EARN’ Vouchers
Bitcoin voucher & sticker collateral
‘Stay Bullish’ Apparel
Tee colourways & mascot illustration
Financial industries and concepts
Fintech case studies, app concepts and campaign directions.
Fintech App Concepts
Mobile UI
VELO Campaigns & Concepts
Social & Marketing
Animation
Motion graphics and explainer animations.
Infographic Animation
Motion / Explainer
Brand Animation
Motion / Social
ZBD Motion
Motion / Brand
Total Processing Motion
Motion / Fintech
Product UI
Web & Mobile
Poster
Key Art
BUY2GIVE
Charity marketplace & campaign system
A scalable social media and product system for a charity-focused marketplace — combining Buy2Give's identity with each partner's branding across web UI, dashboards and daily social creative.
Social Ads & Campaigns
Flexible templates adapted for partners, seasons and promotions.
Smell Great, Do Good
Partner / Beauty
UK's Best Perfume
Partner / Beauty
GiveBack Friday
Charity / Seasonal
Give Back Without Giving More
Partner / Beauty
Valentine's Edit
Seasonal / Retail
Doubling Donations
Seasonal / Promo
Fundraise While You Shop
Product / Social
Pamper Gifting
Seasonal / Retail
Partner Announcement
Charity / Partnership
Reimagined, Together
Brand / Identity
App Devices
Product / UI
Donation Dashboard
Product / UI
Marketplace
Product / Web
Product Page
Product / Web
§ 03 — Capabilities
Engineered for growth teams.
01 / Execution
Static & Motion Delivery
Developing high-fidelity creative for affiliate channels, partnerships, and App Store Optimization. Balancing brand integrity with performance metrics.
02 / Concept
Scamps & Storyboarding
Translating growth goals into visual narratives through moodboards, animatics, and rapid scamping to align stakeholders before production.
03 / Systems
Scalable Design Processes
Building brand systems, print templates, and motion frameworks that let teams test and iterate at scale without friction.
04 / Ownership
Concept-to-Completion
Managing the full creative lifecycle — from initial brief to final print and technical delivery, ensuring every asset meets premium fintech standards.
[ § 04 — Colophon · Contact ]
Ready for the next sprint.
Currently taking on select fintech, payments & web3 engagements — brand systems, campaigns and motion built to move the numbers.