Complex ideas become,playful experiencesthrough effortlessdesign.
Visual/motionFintech/Web3 Creative,Game-Focused Thinker& Visual Problem Solver.
Hi I’m Rachel, I create campaigns, print, motion and performance creative within established brand systems across fintech, payments and technology. I began my career creating pitch decks, print collateral and brand marketing materials within the payments industry, before moving into a broader growth, UX, product and R&D-focused role at ZBD.
There, I created paid advertising, campaign assets, pitch decks, product visuals and playful artwork, while translating complex payment technology into clear, accessible experiences. My role spanned payments, marketing and gaming, including the development of game concepts and product experiences designed to improve player engagement and unlock new monetisation opportunities.
The following case studies represent a small portion of my extensive body of work. If you are interested in seeing more projects please reach out via the email.
§ 02 — Product · Mobile
Product / iOS · AndroidMobile interface.
App and product interface design for the Total Processing payments experience.
§ 01 — Case Study · Total Processing[ 2020 — 2024 ]
Selected works.
Brand, print & campaign design for Total Processing — a UK payments provider scaling merchant acquisition across regulated, high-risk verticals.
Print · Collateral
A4 / 300dpiPrint work.
Flyers, brochures & print-ready collateral for the Total Processing payments brand.
ZBD / ZEBEDEE
Bitcoin gaming & payments
Social campaigns, merch, product UI and print for the ZBD / ZEBEDEE brand.
Campaigns & Merch
Click here to view full case study
‘No New Currency. No Friction.’
Embedded rewards key art
‘550 BTC in Payments’
Milestone campaign graphic
‘Internet Magic Series’
Vol. 3 — ZBD community campaign
‘#EARN’ Vouchers
Bitcoin voucher & sticker collateral
‘New Era’ Poster
Web3 design & technology event key art
‘Stay Bullish’ Apparel
Tee colourways & mascot illustration
Financial industries and concepts
Fintech case studies, app concepts and campaign directions.
Fintech App Concepts
Concepts
Back to Business
IndieSquare WalletView ↗
VELO Campaigns & Concepts
Social & Marketing
Explainer videos
Motion graphics and explainer animations.
Infographic Animation
Motion / Explainer
Brand Animation
Motion / Social
ZBD Motion
Motion / Brand
Total Processing Motion
Motion / Fintech
Product UI
Click here to view full case studyLiveOps Announcements
The goal of this project was to design a feature within our SDK that allows developers to easily push in-game announcements such as “Double rewards this week” to their users. The result is a streamlined dashboard that simplifies communication between developers and players, ensuring timely and localized updates with minimal effort.
ZBD: Visualizing the Infrastructure of Virtual Economies
Click here to view full case studyThe Central Orb
The “technical orb” serves as the focal point, representing the core of a virtual economy. I utilized an exploded-view technique (similar to technical blueprints or industrial patents) to showcase the complexity within the system. The concentric rings and spherical wireframes suggest a secure, multi-layered environment for digital transactions.
§ 03 — Motion · Reel
Click here to view full case studyMotion reel.
Fintech loop 01
Motion study — D
Fin 6.3
Cat mountain
Adventure loop
Fright Night
Swing thing
ZBD app loop
BUY2GIVE
Charity marketplace & campaign system
A scalable social media and product system for a charity-focused marketplace — combining Buy2Give's identity with each partner's branding across web UI, dashboards and daily social creative.
Social Ads & Campaigns
Flexible templates adapted for partners, seasons and promotions.
Smell Great, Do Good
Partner / Beauty
UK's Best Perfume
Partner / Beauty
GiveBack Friday
Charity / Seasonal
Give Back Without Giving More
Partner / Beauty
Valentine's Edit
Seasonal / Retail
Doubling Donations
Seasonal / Promo
Fundraise While You Shop
Product / Social
Pamper Gifting
Seasonal / Retail
Partner Announcement
Charity / Partnership
Reimagined, Together
Brand / Identity
App Devices
Product / UI
Donation Dashboard
Product / UI
Marketplace
Product / Web
Product Page
Product / Web
Ouaf — Dog Treat Branding (concept brand)
Big flavour, simple ingredients, very happy dogs. A playful, slow-cooked identity system for a natural dog-treat brand — packaging, labels, social campaigns and merch built around one very confident script logo.
Packaging System
Brand / Packaging
Tin Range
Brand / Packaging
I Would Of Done It For Free
Campaign / Social
Exhausted From Begging
Campaign / Social
Good Boy Treats
Campaign / Social
Feel-Good Treat
Campaign / Social
Label — Turkey
Brand / Label
Label Detail
Brand / Label
Label — Ocean Jerky
Brand / Label
Good Dog Tote
Merch / Identity
Games
Brawlers, 3D assets, casual mobile concepts and a Lightning-powered arcade racer.
§ 03 — Capabilities
Versatile by design.
01 / Brand
Brand & Campaign Creative
Creating distinctive visual identities, digital campaigns and marketing assets across social, web, print and presentation formats. Adapting each creative direction to suit the audience, platform and wider brand.
02 / Motion
Motion & Visual Storytelling
Turning ideas, products and complex messages into engaging animation, short-form video and motion-led content. From early storyboards and styleframes through to polished final delivery.
03 / Digital
UI, Prototypes & Design Systems
Designing clear, intuitive digital experiences across websites, apps and interactive products. Building scalable components, visual systems and prototypes that bring consistency to growing brands.
04 / Delivery
Concept-to-Completion
Managing projects from initial brief and creative exploration through to production, rollout and final artwork. Comfortable collaborating across marketing, product and external teams while delivering multiple assets at pace.
[ Contact ]
Ready to take on a new challenge.
Designing across fintech, financial industries, B2B and B2C.