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An experiential campaign for ZBD exploring the “money layer for games”. BEAM transformed digital payments into an immersive physical installation, using interactive light, movement and mobile technology to demonstrate how real value can move through gaming experiences.

BEAM — The Money Layer
Judgement — Money Out
Creation — Money Through
Compassion / Corruption — Money Through
Creation — Money In
Judgement — Money Through

BEAM — The Money Layer

BEAM Password Card
The Money Layer
The Money Layer Journey
BEAM at Gamescom